Oct 06 2020
When you invested time and money in the design and implementation of your business Website, you did it with the assumption that many more calls would arrive in your business and you would have had a Return on Investment (ROI). Well, that was not the case. You find yourself thinking that you have spent money in vain and received nothing in return. In reality, a few tricks are enough to be able to improve your business web site.
As a prominent Web development company in Liverpool, we reflect on the importance of having a company website that can really become an added value for a business and let's see how to make it a fundamental tool for reaching new potential customers.
Your company website, to increase the duration of stay of the users who enter it, must not be slow to load: how many times have you found yourself snorting in front of the computer monitor because you wanted to enter a site and this took whole minutes to open? Here, try to prevent a potential customer for your business from clicking on the ‘X’ and running to the competitors' site because your online platform is too slow.
After increasing the loading speed of your business site, you can't afford to lose potential customers coming from mobile devices. This is why your website must be "responsive" in practice, it must be viewed optimally both from a PC and from a smartphone.
Focus first of all on your goal: to be able to attract the largest number of users to have new sales opportunities. Obviously, if your business website looks confusing, you will hardly be able to get a good number of potential customers. But, then, how must the navigation menu be in order to consider it ‘effective’ and not to annoy visitors who are looking for a product and find themselves catapulted to a completely different element? Use clear words. Don't overdo it with big words on the menu. Keep in mind that not everyone has a technical language like you can, that you are perfectly integrated in the sector. Sometimes, moreover, a few words are enough but well defined and understandable to all, to hit the mark.
Make life easier for those visitors who want to get in touch with you and highlight all the information they could need. For example, enter your business hours, address and location , email address and phone number. Remember that all this information must be placed in strategic points within your site and, therefore, not in a hidden corner. First of all, make a special category with all contacts. In the same way, however, the visitor may feel the need to call you and expose his doubt about a specific product: it would be uncomfortable, from his point of view, to have to go out to get your phone number and come back to explain better than which product is talking about. This is why your contacts must also be present on every page: the ideal point could be in the header or in the footer, places where they can be found in "good view".
Whether it's buying, getting in touch with you or anything else, it is essential that the user knows exactly what you want them to do on your site! This is why, on each page, you must insert at least one Call to Action, linked to an effective landing page.
Be original, do not conform with the crowd (and, therefore, also with your competitors). Being unique always pays off: this is why it is advisable to always use original images, not taken from Google Images. Remember, in fact, that the photos of your platform are the first thing the user will notice and, consequently, they must be entered with knowledge of the facts.