Dec 21 2020
YouTube is the largest search engine after Google, its parent company. This thriving video sharing platform has about 228 million searches per hour and more than 500 hours of video data uploaded to it every single minute. No wonder why corporate media to user-created content (UCC) are immensely available on this platform. Rather than sharing information, YouTube is a good idea to promote business. As a digital marketing agency, we are here to accompany you on your journey so that your content will get to more people.
To be on the ball you need to create quality content and know-how videos that come up on search engine results pages (SERP). YouTube has an algorithm. If you know how it works, your videos will come on top of search results on YouTube as well as Google. More views are attracted through suggestions made by YouTube. This can help increase the click-through rate (CTR) and thereby massive viewership on the channel.
YouTube’s algorithm promotes videos that engage the viewer for maximum time on it. So if a user is searching a keyword on YouTube, the chance for a lengthy video to come above a short video is high. So make sure that your video is not too short. Neither should it be too long if you do not have enough content to keep the user in because there’re chances that the user quits the watch session shortly which can decrease average view duration if many do the same.
No matter what the media you upload a person on the internet search through text. So include keywords in the title, description, tags, and what you say. This increases the chance of your content to get to more people. We, as a lucrative digital marketing agency in Liverpool, help entrepreneurs and business firms get this done. This increases the chance for the video to come as suggested video as well.
An impression on YouTube is counted when a video thumbnail is shown to the user & is only counted if the thumbnail is shown for more than a second when at least 50% of it is visible on the screen. You can turn an impression into view if the user finds the title and thumbnail attractive or relevant to him. In your YouTube account check on Analytics->Traffic source types to get an idea about the types of videos that have a high impression rate. You can follow that format to get more outreach.
The click-through rate (CTR) is a measure of what percentage of your impressions turn into views. YouTube will less promote your video if it has a high CTR but low average watch duration assuming that your thumbnails are just clickbaits.
As described earlier in this blog, more views are likely to get to the creator through suggested videos on YouTube. For the first 15 seconds, the user will get an impression about the video he has clicked. Describe what you intend to convey during this part of the video. This can keep the viewer throughout the video.
An attractive title is very important. This can also increase viewer traffic. If the title you displayed seems to be pertinent to the user, there are chances that he will click on it. Another important factor is an alluring thumbnail. Ours is a digital agency in Liverpool which is committed to providing clients with marketing tools of international standards. We make enticing graphic images and content which you could make use of. This will draw the attention of the viewer. Put it simple and professional.
This information will certainly help you increase your YouTube views from thousands to millions. Many people find YouTube efficacious. We hope you will be one of them.