Dec 29 2021
Google Search Engine gets billions of users each day whose prime goal is to find relevant information. Whether it’s the information related to a local coffee shop or a digital marketing company in the UK, Google offers genuine results to each user.
Now, we all know how Google works and how it decides which website is most relevant for the searchers; but have you ever thought about how businesses optimize their services or pages on Google and make it more searchable? This is where ‘Google My Business’ helps. It is a free internet-based service designed by Google for small, medium, and large scale businesses who want to promote themselves online and gain visibility.
This blog will talk about how Google My Business Listing is important and how to create it. But before that, let’s discuss what Google My Business actually is.
What is Google My Business?
Google My Business is like a virtual phone book that allows people on Google to easily find more information about you. It is a listing tool that updates Google about a company and its contact data, and then the search engine puts the same data in an attractive and easy-to-use format for its users. This listing displays on the right-hand corner on the desktop and at the top of the search results on mobile phones.
Google Business Listing, also called as Business Profile, includes 9 elements:
Importance of Google My Business Listing:
How to create Google My Business Listing?
Step 1: Set up a new Google Account: It is important to have a Google Account, which is free to create, to get started with the process. To create a Google Account, you have to have a Gmail Id, using which you can start building your business profile.
Step 2: Go to google.com/business: Search for google.com/business; it will take you to the Google My Business page, where you can click on ‘Manage Now’ to get started with the process.
Step 3: Decide a Business Name: You can give your Business a unique name and click on the ‘Next’ button.If your business name is already claimed by anyone else, you can click on the ‘Request Access’ button and fill up a form with the required details. Once done, you will receive a confirmation on your Gmail account, and Google will contact you through the same. This process takes up to 7 days.
Step 4: Provide the Address of your store or business: You will be asked where your business is located; here you have to provide the exact address, including Country, Street Address, City, State, and Zip Code.If you don’t have any store or office where your customers can visit, leave the address section blank and select ‘Hide My Address’. It will take you to the next step.
Step 5: Provide the Service Area: Mention the location where your services are accessible. You can enter one or more areas in this section.
Step 6: Select the Business Category: Choose the business category that tells the most about your product or service. It will even decide where and when your business will appear on Google. Once done, click on ‘Next’.
Step 7: Mention Contact details – Phone Number and website URL: In this step, you have to provide your phone number and website link. It will allow potential customers to directly contact you.
Step 8: Verify your Google My Business account: To finish the process, click on ‘Finish’ and complete the Google My Business verification. Here, you need to complete postcard, phone, and email verification to get started.
Now, you have your own Google My Business Account.
By clearly understanding Google My Business and how its listing helps, you can take your business to the next level. However, some people face difficulty while setting up and optimizing the Google My Business account. So, here, you could look for a partner who can help you with the same.
The Hint is a digital marketing and SEO Company in Liverpool that ensures your Google My Business Listing is up-to-date and accurate for potential customers and search engines. We are committed to strengthening your business growth and ensuring customer satisfaction by customizing our services depending on your requirements.
So, Contact us today and understand more about Google My Business Listing and how we can help you with it.