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SEO vs PPC? Know the Best for Your Business

Jul 27 2020

SEO vs PPC? Know the Best for Your Business

Are you facing trouble determining whether to invest in SEO or PPC?


Then my friend you’re in the right place. Hintt is the Top Digital Marketing  Agency in Liverpool

SEO vs. PPC — it's a long debate we often see on all social media platforms and all over the internet. While this is a valid analogy, it is frequently misunderstood. But, when it comes to digital marketing, in particular, the problem is what are the advantages and disadvantages? And, most important, what’s best for you?

Well, to answer you may be disappointed, but there’s no clear winner.

Yes, you heard us right, there isn’t a winner.

As far as SEO and PPC is concerned, website owners are always keen to figure out which one is the best. You may be killing it with SEO, while your online mentor could have told that PPC would be the next big thing. With so many differences in opinions and views, many webmasters get confused. So it’s better that you don’t treat them as one or the other, but rather look at them together. Why run after SEO or PPC when you can utilize the strength of both to generate the website’s power as a whole.

Let’s dig a little deeper to understand

  • SEO seems to be a nice option when you want to grow long-term traffic, but it may take you months to see the impact. Whereas PPC is pretty immediate, on the other hand, but it costs a great deal more money.
  • However, you can get the best of both by using SEO for your main website and PPC for individual landing pages. Also, you could consider investing in PPC to attract your first few customers while investing at long term SEO if you are just starting your business.

Sounds great, isn’t it!

Below, we have analyzed and reviewed techniques to help you determine if you are suitable for SEO, PPC or Both. The general opinion is that PPC is costly and outcomes are instant, while SEO is free but time-consuming. This is therefore an easy business, time for money. The irony is, it is more than you might reasonably imagine. Let us clarify.

Please Note: The article does not present benefits or inconveniences in order to be able to pick between two, it’s just to help you better understand the strong and weak points of each process.

What is SEO?

SEO also known as Search Engine Optimization is the art and science of enhancing the exposure of your company in search engine result pages ( SERPs, for example), to draw more visitors and generate leads to your Web property. 

However, it's not just a web search engine. SEO techniques also boost the experiences in the search results for maps, pictures and photos, retail lists, app stores and search results for social media.

Advantages & Disadvantages of SEO

Search Engine Optimization is increasingly common, especially in startups. Everybody wants a website that's optimized, so it's safe of their heads. You know time = money because you have been in business for a while. It's not just a saying. It is real.

While SEO can be seen as a cheaper way to advertise your website and goods, it is not always the case, depending on the niche and the intensity of the market. SEO consists of material that is not cost-effective to produce (in a high level at least).

Let's speak about the pros and cons of SEO and learn more about the way you proceed.


1. SEO is Free

If you're able to develop your skills constantly and spend a lot of time writing your own material, you can rank high without any investment.

2. SEO Generates More Leads

SEO is more effective and successful in driving revenues and generating organic leads. In fact, SEO has proven the success efficiency to be greater than PPC and it is ideal for most businesses because its precise keyword suits the exact search.

3. SEO builds Trust

SEO helps build trust because it moves organic leads to our website based upon keywords the target audiences are looking for, and it creates confidence in the brand by giving them access to the website to consume content.

4. SEO is Long Term

Investing in SEO is a more lucrative strategy for better and long term returns. With SEO, one can stick on the first page as you start focusing on it. However, you have to pay to show with PPC. SEO is like a river whereas PPC is like a tap. That’s the reason why the majority of digital marketing agencies choose SEO as a marketing tactic to sustain in the future.

5. SEO can produce great ROI

SEO has the ability to produce very good results, especially in the local business sector, where rivalry can be less challenging if you take the easy route and do it yourself.


1. Time Consuming

As slow and steady wins the race, the same goes for SEO. The major drawback of using SEO is notably the long timescale to produce meaningful outcomes. The process includes search engines that can take several hours, days or weeks to index your content. SEO may not be a good route for you if you want or need immediate results from your campaign.

2. Results may fluctuate

The searches will fluctuate with SEO based on season, consumer patterns or socio-economic events. For instance, the prints received on the website for a welcome card could rise during Christmas or Valentine's holidays and fall over the summer.

3. For competitive niche the SEO will require a large investment

By doing things like collecting backlinks and creating content inside the SEO campaign, SEO just is not a "free" resource for digital marketing. If you really wish to generate significant returns from your whole campaign effort, you may most likely end up soliciting and recruiting external support to create both organic ties and other SEO markets. This is especially true if you're in a very competitive niche operating and marketing.

4. Know your Audience

To tailor your website for the right crowd, you have to know what you are looking for. If you code the wrong keywords, all the efforts will head back to the wrong audience.

5. No Assured achievement

Working to automate your website can be fruitful, but SEO's universe is not assured-particularly if you are taking the DIY path. You will get decent results from a qualified SEO firm, but you will never get the number 1 spot.

What is PPC?

PPC, also known as Pay Per Click is an online advertisement technique, in which advertisers pay a charge every time an ad is clicked. Basically, it's a way to buy visits to the site instead of attempting to organically "earn" such visits. It is one of the easiest places to market an organization online. But look into the advantages and disadvantages of PPC before you dip in right there and start a pay-per-click campaign for your business.


1. Set your own Budget

This means that the amount you spend per click, day, month and other time frames can be restricted. It is helpful if you start testing what works and what doesn't, to have your own budget.

2. Immediate Results

Unlike SEO that requires a lot of time as well as patience to reach the target Google page, marketing with a pay per click is an excellent complement to SEO. You can launch a campaign with PPC, and in less than 48 hours start targeting traffic wherein it takes about 6 to 12 months in organic search.

3. Statistics are Measurable and Results in Instant

The PPC Campaign Statistics are highly measurable and enable users to view the results at once in comparison to Search Engine Optimization ( SEO). You'll find out how good the advertisements are doing in real-time from Google Adwords and Bing Adwords. You can adapt your campaigns much quicker, saving you time and money.

4. Exposure 

Exposure provides another advantage of PPC. If the ad is targeted at local or global markets, it undoubtedly will maximize the number of viewers the ad reaches over a limited span of time. Pay Per Click helps marketing administrators to choose in which areas of the world an ad is shown. This functionality makes PPC an ideal choice for local and foreign companies who wish to make the most of internet marketing.

5. Target Right Customer at Right Time

You can deliver very specific messages to your target customer at prime time with PPC's location targeting and delivery option combined with device-specific preferences (like mobile phones).


1. PPC is Complicated

PPC and other digital marketing techniques, including SEO, are not all easy. In PPC since many factors are involved, businesses find it very difficult to compete with other digital marketing strategies, so if you are no6 careful, you will lose plenty of money. Therefore, calling someone to handle the complexities of the PPC to optimize your ad expenditure may be a smart option to deliver optimum returns for your company.

2. No Money Guarantee

Like any other marketing tactic, PPC will not promise that the ad campaign will earn you a return or even your money back. Many companies are misled in thinking that they will get a larger return if they spend large amounts of money. The truth is that ROI is based on various variables, such as quality of products, keywords, services, demand and more. Though PPC is not a complete game, make sure that before you invest in it you are prepared to lose the money.

3. Time-consuming

While they can seem to be easy to do, marketing campaigns Pay Per Click require plenty of time to run properly. In order to manage a successful campaign, many variables need to be taken into account. This is why most people who run Pay Per Click campaigns are hiring a marketing agency to manage it all. Naturally, you can always try to manage your marketing campaign, just make sure that in comparison with other competing companies you can get the time to maximize your PPC.

4. Existence of Ads

If you publish content in your niche on trafficking and popular websites, the content will be available on the website as long as it exists. It will work for you years following release. Instead, when you stop charging, PPC advertisements fail to exist. So when the advertisements are halted, traffic will still stop so sales will cease. This is not a concern if you have a big advertising budget. However, you would find it tough to support a PPC program if you are cash-stricken.

5. Customers are not Certain

The customer who clicked your business ad can not promise to buy your service or merchandise. It ensures that the client also needs to foot the bill whether they buy the company's service/product or not.

Wrapping it up!

For the last decade, no one won the argument of what is better SEO or PPC. In the next decade too there is still no hope that a winner will appear. Remember don't paint in a corner or limit your career chances by taking sides and criticizing each method. In fact, embrace the ebb and flow of organic and paid channels of search instead. Make it easy to say, "it depends." Be prepared to speak up for it by evaluating the particular position and by holding a healthy debate. Consider both the benefits and drawbacks of PPC and SEO for improving the website and decide the right strategy for the organization and if you need a mix of both or only one program.

Looking for a digital marketing partner? Talk to an expert.