Oct 19 2020
For companies who want to spark new ideas and establish an innovative brand presence without information overload, Twitter, with its over 130 million monetizable daily users, is the perfect place to start. Here’s how this effervescent platform can grow your brand and allure high-interest leads.
Any premier digital marketing agency in the UK will tell you that the backbone of any online marketing strategy is in directing relevant leads to your website with engaging content and precise calls to action. Even if Twitter isn’t your number one priority platform, you can leverage its spontaneous and news-hungry culture to further your SMART digital marketing objectives. For example, if a core aim includes driving brand awareness, you can start by hooking dream customers with buyer-centric and tweetable posts, and take advantage of the responsive communication model to boost customer loyalty. However, to be actionable you need clear-cut goals; for instance, “increase the average click-through rate by 10% at the end of Q3”, and this can be driven by persuasive headlines, strategic keywords, and evenly-spaced surprises like flash promotions.
Twitter is fast becoming a brand escalation channel that is hard to overlook, with over 500,000 tweets posted per minute, and its mobile-first nature means that target customers are more likely to tune-in even when they are busy or on the go. A top-notch digital marketing company in the UK will attest that it is crucial to project the brand “voice” that your target audience wants to hear, and Twitter allows your reach to achieve new heights. For instance, Twitter’s Lists tool allows you to directly engage with industry leaders and brand influencers, which could open the doors to innovative collaborations that will gain you access and insight into their follower base. As with all content and ad campaigns, it is essential to strike a balance between quality and relevance that will heighten credibility and implementing strategies like keyword targeting and unique hashtags.
Once you have established an authentic brand presence, it is essential to jump one step ahead and stimulate organic engagement, for example, gathering popular target audience feedback through surveys and creating a Twitter chat. While consistency across social media channels is usually a plus, Twitter changes the game slightly with an algorithm that favours originality; therefore, make sure to double-check that your tweets are not identical to other social media posts.
Twitter also qualifies as a prime social listening hub, where brands can keep abreast of the latest industry hot topics, competitor manoeuvres, and niche opportunities created by subtle shifts in target market inclinations. However, on the same note, Twitter can be a noisy space, and it’s essential to adopt a practical way of sifting through the volley of interactions and gleaning valuable information. For instance, brands can focus on hashtags and keywords that centre around specific events or which are entangled with their product offering or propagated campaign.
Unlike most platforms, ardent Twitter users expect a little more ingenuity and quirkiness; therefore, it’s safer to play with content that’s out of your comfort zone in small measures to gauge your audience’s reaction. However, platform-specific analytics tools must be simultaneously consulted to avoid major pitfalls that can go viral in no time!